Improving the Checkout Journey
By the beginning of 2023 iFood recognized the need to take its user experience on the app to another level. We executed 14 product visions with dozens of designers imagining the company in the next 3 years. This leap was strongly aligned with the company's vision to brazilian market opportunities.
Role
Led the project with other 4 designers, my main goal was guide efforts to be efficient aligned with business needs, also give context to other designers that didn't work with the checkout flow yet.
International Transfer From Zero
Desined from scratch the international transfer and foreign exchange feature, allowing users to send, receive and exchange currencies on the app.
Role
Coop with product manager and C-Level to understand feasibility and limitations, read API documents to understand how things works, designed first iteration and ran usability tests to level up the final solution.
Watching Movies, Series and Videos On Weflix
Designed an online platform that connects friends to watch movies, series and videos together even from distance.
Role
Ideation from scratch using User and Market Research, prototyped the MVP and the landing page.
10 years shipping digital products
In the past years I had experience leading projects and design teams, which contributed a lot to my professional and personal improvement. My experience covers B2B and B2C products, SaaS and fintechs from desktop web experiences to mobile apps (Android/iOS).I consider my research and strategy abilities solid to work with projects from beginning to end, but I excel when it comes to interaction, prototyping and visual design. Also I have a strong interest in coding (I'm a beginner currently, just HTML & CSS knowledge).I'm a hands-on designer focused to be a specialist in the technical area, I like to lead projects and teams, helping the company to grow individuals contributors.
Expertises
Interaction Design
I have extensive knowledge of interaction design; it is my strength and the subject I most enjoy studying and applying in my work. I strongly believe that products with detailed interactions which fits with user needs and behaviors have a big diferential comparing to competitors and will convert and perform better
Visual Design
This topic is closely related to interaction design, so I end up practicing it a lot. I believe that nowadays it is essential for a product to be both beautiful and pleasant for users.
Product Sense
I have the ability to understand how the project I’m working on impacts the company, which metrics are important to track after the rollout, and how to align this effectively with user needs. This way, the company achieves good results, and users get what they need.